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Author
Duncan, Tom (Thomas R.)
Title
Principles of advertising & IMC / Tom Duncan.
Imprint
Chicago, IL : McGraw-Hill/Irwin, c2005.
Connect to
Publisher description
Table of contents only
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 D912p 2005
---
Available
Edition
2nd ed.
Description
xxvii, 774 pages : color illustrations ; 29 cm.
Series
The McGraw-Hill/Irwin series in marketing
The McGraw-Hill/Irwin series in marketing.
Bibliography
Includes bibliographical references and index.
Note
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Subject
Branding (Marketing)
Added Author
Duncan, Tom (Thomas R.).
IMC.
Added Title
Principles of advertising and IMC
ISBN
0072537744 (alk. paper)
9780072537741 (alk. paper)
0071111182 (international : alk. paper)
9780071111188 (international : alk. paper)
Available items only
