Description |
xx, 267 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references. |
Contents |
Shell : managing a corporate reputation globally / Tom Henderson and John Williams -- Racism--condemn it or condone it : the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe -- BBC America : how Britain won the colonies back / Barbara Desanto and Jo Petherbridge -- Perkins Foods : the place of public relations in the profile of a European food business / David Davies and Danny Moss -- Journey to demutualization : Clarica's internal communications challenge / Craig S. Fleisher and Paula Hendsbee -- Barloworld : communicating strategic direction to increase shareholder value / Jon White -- PriceWaterhouseCoopers merger : using internal research to ensure a merger's success / Andrew Glew and Andrew Flint -- Tine Norwegian Dairies : rebranding from the inside out / Peggy Simcic Bronn and Stein Drogseth -- Oklahoma City and Kerr-McGee : managing internal communication during an external crisis / L. Dow Dozier -- Does public relations make a difference? A comparative analysis of two major Swedish crises / Larsake Larsson and Stig A. Nohrstedt -- Lobbying for survival : the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris and Paul Baines -- Creating from crisis : building the Oklahoma City National Memorial / Barbara DeSanto, R. John DeSanto and R. Brooks Garner -- Paradise lost and restored : Florida and the tourist murders / Donn Tilson and Don W. Stacks -- Raising environmental awareness in Slovenia : a public communication campaign / Dejan Vercic and Darinka Pek-Drapal -- FASE - fundraising in Spain : generating sponsors for AIDS awareness / Daniele A. Letore -- North West Towns' Consortium : public relations and the marketing of 'place' / Gary Warnaby and Dominic Medway -- W. Moorcroft plc : the strategic role of marketing communications and public relations within an SME / Ruth Ashford and Neil Towers -- Tourer Marketing Bureau : supporting touring caravan sales through public relations / Anne Gregory -- Worldcom Public Relations Group : global access, local focus / Brian Cummings and Barbara DeSanto -- Marks & Spencer plc : a crisis of confidence / Sandra Oliver. |
Subject |
Public relations -- Case studies.
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Public relations -- Cross-cultural studies.
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Corporations -- Public relations -- Case studies.
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International business enterprises -- Case studies.
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Added Author |
Moss, Danny, 1954-
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DeSanto, Barbara, 1950-
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ISBN |
0415234263 (pbk.) |
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0415234255 (hbk.) |
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