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Title
Back where we belong - marketing as the organization's core strategy / guest editors, Bo Edvardsson and Philipp Klaus.
Publication Info.
[Bradford, England] : Emerald, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (131 pages) : illustrations, chart, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Journal of Service Management, 1757-5818 ; Volume 25 Number 2
Note
"formerly International Journal of Service Industry Management."
Bibliography
Includes bibliographical references at the end of each chapters.
Note
Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014).
Subject
Marketing -- Congresses.
Marketing.
Genre/Form
Electronic books.
Added Author
Edvardsson, Bo, editor.
Klaus, Philipp, editor.
Other Form:
Print version: Back where we belong - marketing as the organization's core strategy. [Bradford, England] : Emerald, c2014 approximately 131 pages Journal of Service Management ; Volume 25 Number 2 9781784410971
ISBN
9781784410971
9781784410988 (electronic bk.)
Available items only
