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Author Giannetto, David F., 1968- author.

Title Big social mobile : how digital initiatives can reshape the enterprise and drive business results / David F. Giannetto.

Publication Info. New York City : Palgrave Macmillan, 2014.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xiv, 239 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Note Print version record.
Contents Part 1: Seeing and Thinking Big Picture -- Chapter 1: The Integrated Enterprise -- Chapter 2: Bottom Line, Mission-Critical Benefits -- Chapter 3: Obstacles to Integration -- Chapter 4: Understanding the New Social Consumer -- Part 2: Creating a Big Social Mobile Enterprise -- Chapter 5: Understanding Digital Relationships -- Chapter 6: Defining Customer and Consumer Interactions -- Chapter 7: Identifying Ideal Digital Behaviors -- Chapter 8: Analyzing Profitable Patterns and Segments -- Chapter 9: Aligning Digital Initiatives with the Enterprise -- Part 3: Capitalizing on the Connection -- Chapter 10: Capitalizing on the Mobile Movement -- Chapter 11: Demystifying Big Data -- Chapter 12: Technology Trends, Business Implications.
Summary "It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives--of designing "cool" systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misunderstood. It's that they have changed the way consumers behave, and it's only when these changes are understood and responded to from a business perspective that the potential of the BIG-SOCIAL-MOBILE enterprise can be realized. The premise of BIG-SOCIAL-MOBILE is that these three major business trends have the potential to improve enterprise performance significantly but only if they're implemented in a holistic fashion; and only if they're implemented to enhance and support what has traditionally made a business unique rather than to reinvent the company. The book offers an integrative process that has helped a wide range of companies connect these initiatives to each other and to their enterprise strategy, and one that has yielded transformative results--creating a truly BIG-SOCIAL-MOBILE enterprise"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Subject Electronic commerce.
Social media.
Mobile communication systems.
Big data.
Customer services.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Research.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Big data. (OCoLC)fst01892965
Customer services. (OCoLC)fst00885545
Electronic commerce. (OCoLC)fst00906906
Mobile communication systems. (OCoLC)fst01024207
Social media. (OCoLC)fst01741098
Genre/Form Electronic books.
Other Form: Print version: Giannetto, David F., 1968- Big social mobile 9781137410399 (DLC) 2014023063 (OCoLC)885228591
ISBN 9781137410405 (electronic bk.)
113741040X (electronic bk.)
Standard No. 10.1057/9781137410405 doi
DEBBG BV043619893
DEBSZ 453328113
DKDLA 820120-katalog:000694490
NZ1 15967475

Available items only