| Description |
xviii, 200 p. : ill. ; 19 cm. + 1 sound disc (4 3/4 in.) |
| Bibliography |
Includes bibliographical references (p. 185-188) and index. |
| Contents |
Big switch -- The rules -- The results triangle -- Markets -- Message -- Media -- Mastery -- How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / Bill Glazer -- Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000.00 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / Chauncy Hutter, Jr. -- How to advertise less for new customers yet double your profits / Rory Fatt -- Courageous marketing, marketing-based courage / Ben Altadonna -- Direct response marketing for dentists and other professionals / Charles Martin -- How to keep clients informed, interested, happy, and coming back for more / Al Williams -- How direct marketing can change your entire business life / Scott Tucker -- From dead-broke bug guy to marketing millionaire / Chet Rowland -- How to automate your marketing / Ron Romano -- How to put a fence around your customers / Dan Kennedy. |
| Subject |
Direct marketing.
|
| ISBN |
1932531572 (alk. paper) |
|
