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Author
Kania, Deborah, 1963-
Title
Branding.com : online branding for marketing success / Deborah Kania.
Imprint
Chicago, Ill. : NTC Business Books in conjunction with the American Marketing Association, c2001.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 K132b
---
Available
Description
xvii, 285 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 277-280) and index.
Subject
Internet marketing.
Brand name products -- Marketing.
Added Author
American Marketing Association.
Added Title
Branding dot com
ISBN
0658003070
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