| Description |
xi, 193 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. [187]-193) and index. |
| Contents |
List of figures and tables -- Preface -- Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A : Assessing the validity of the CMAG tracking data -- Appendix B : Assessing the reliability of the CMAG storyboard coding -- Appendix C : Data set and variables -- Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- Notes -- References -- Index. |
| Summary |
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics. |
| Subject |
Electioneering -- United States.
|
|
Advertising, Political -- United States.
|
| Added Author |
Franz, Michael M., 1976-
|
| ISBN |
1592134564 (pbk. : alk. paper) |
|
9781592134557 (cloth : alk. paper) |
|
1592134556 (cloth : alk. paper) |
|
9781592134564 (pbk. : alk. paper) |
| Standard No. |
AU@ 000041734967 |
|
NZ1 11444707 |
|
