| Description |
xvii, 230 p. : ill. ; 24 cm. |
| Note |
Based on a conference held at the University of Aberdeen in 2002. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Rethinking political party behaviour / Darren G. Lilleker and Jennifer Lees-Marshment -- Political marketing in the UK : a positive start but an uncertain future / Jennifer Lees-Marshment and Darren G. Lilleker -- American political marketing : George W. Bush and the Republican party / Jonathan Knuckey and Jennifer Lees-Marshment -- Canadian political parties : market-oriented or ideological slagbrains? / Alex Marland -- Marketing the message or the messenger? The New Zealand Labour party, 1990-2003 / Chris Rudd -- Political marketing in Irish politics : the case of Sinn Fein / Sean McGough -- Political marketing in Germany : the case of the Social Democratic Party / Charles Lees -- Rise and fall of populism in Austria : a political marketing perspective / Andreas Lederer, Fritz Plasser and Christian Scheucher -- Change to win? The Brazilian Workers' Party's 2002 general election marketing strategy / Josiane Cortimo Macieira -- Re-launch of the Popular Revolutionary American Alliance : the use of political marketing in Peru's new political era / Pedro Patron Galindo -- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie -- Towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment. |
| Subject |
Campaign management.
|
|
Electioneering.
|
|
Marketing.
|
| Indexed Term |
Political marketing |
| Added Author |
Lilleker, Darren G.
|
|
Lees-Marshment, Jennifer.
|
| ISBN |
0719068711 (pbk.) |
|
0719068703 |
| Standard No. |
9780719068706 |
|
9780719068713 (pbk.) |
|
NLGGC 27313339X |
|
