Edition |
New ed. |
Description |
1 online resource (x, 436 p.) : ill. |
Note |
Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005. |
Summary |
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing. |
Bibliography |
Includes bibliographical references. |
Note |
Description based on print version record. |
Subject |
Marketing -- Dictionaries.
|
Added Author |
Doyle, Charles, 1959-
Collins dictionary of marketing.
|
Other Form: |
Print version : 9780199590230 |
ISBN |
9780191727962 (ebook) : No price |
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