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Author Doyle, Charles, 1959-

Title A dictionary of marketing [electronic resource] / Charles Doyle.

Imprint Oxford : Oxford University Press, 2011.

Copies

Location Call No. OPAC Message Status
 Axe Oxford Reference E-Book  Electronic Book    ---  Available
Edition New ed.
Description 1 online resource (x, 436 p.) : ill.
Note Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005.
Summary This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Bibliography Includes bibliographical references.
Note Description based on print version record.
Subject Marketing -- Dictionaries.
Added Author Doyle, Charles, 1959- Collins dictionary of marketing.
Other Form: Print version : 9780199590230
ISBN 9780191727962 (ebook) : No price

 
    
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