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Title
Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small.
Imprint
Bradford : Emerald Group Press, c2007.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
130 p.
Series
International Marketing Review ; 24, no. 3
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Export marketing.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Melewar, T. C.
Small, Joseann.
ProQuest (Firm)
ISBN
9781846634987
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