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Corporate Author
International Advertising Association (Founded 1938)
Title
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members.
Imprint
New York : Hastings House, c1977.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 In8c
---
Available
Description
188 p. : ill. ; 24 cm.
Series
Communication arts books
Note
"The analytical text and case examples were prepared by Albert Stridsberg."
Subject
Advertising.
Advertising -- Psychological aspects.
Advertising, Public service.
Added Author
Stridsberg, Albert B.
ISBN
0803812140. 0803812159 pbk. : $12.50
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