| Description |
xix, 570 p. : ill. ; 25 cm. |
| Summary |
"The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of nongovernmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals." "The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line."--BOOK JACKET. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The corporation: an overview of what it is, its tactics, and what public health can do / William H. Wiist -- Corporations, public health, and the historical landscape that defines our challenge / Shelley K. White -- Limited liability and the public's health / Lainie Rutkow, Stephen P. Teret -- Public relations and advertising / Diane Farsetta -- Lobbying, the revolving door, and campaign contributions: the center for responsive politics / William H. Wiist -- The tobacco industry / Ruth E. Malone -- The pharmaceutical industry, disease industry: a prescription for illness and death / David Egilman, Emily Ardolino -- Motor vehicle industry / Leon S. Robertson -- Alcohol industry interests, global trade agreements, and their impact on public health / Donald W. Zeigler -- Food and agriculture industry / Judith A. Pojda -- Using charters to redesign corporations in the public interest / Charlie Cray -- A new democracy in action / Mari Margil -- Legal strategies: you are what they say you are eating / Stephen Gardner, Katherine A. Campbell -- Anticorporate social movements: a global phenomenon / Thomas E. Mertes -- Labor movement strategies to address corporate globalization / Jane Lethbridge -- Campaigns to change health-damaging corporate practices / Nicholas Freudenberg -- Public health infrastructure: toward a blueprint for change / Rene I. Jahiel -- Indigenous peoples' movements / Raymundo D. Rovillos -- The new politics of consumption: promoting sustainability in the American market place / Maurie J. Cohen, Aaron Comrov, Brian Hoffner -- Spiritual activism and liberation spirituality: pathways to collective liberation / Claudia Horwitz, Jesse Maceo Vega-Frey. |
| Subject |
Consumer Advocacy -- United States. |
|
Health Policy -- United States. |
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Health Promotion -- United States. |
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Industry -- organization & administration -- United States. |
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Marketing -- United States. |
|
Organizational Policy -- United States. |
|
Public health -- Citizen participation.
|
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Public health -- Economic aspects.
|
| Added Author |
Wiist, William H.
|
| ISBN |
9780195375633 (alk. paper) |
|
0195375637 (alk. paper) |
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