| Description |
xvi, 250 p. : ill. ; 23 cm. |
| Series |
Counterpoints (New York, N.Y.) ; vol. 54
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Undressing the ad : reading culture in advertising / Katherine T. Frith -- Finding the path to signification : undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester -- Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister -- Paco man and what is remembered : new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern -- As soft as straight gets : African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes -- We can't duck the issue : imbedded advertising in the motion pictures / Linda K. Fuller -- Ideology in public service advertisements / Chemi Montes-Armenteros -- Cultural politics of prevention : reading anti-drug PSAs / Michael J. Ludwig -- Diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson -- Cultural capital : the cultural economy of U.S. advertising / Christian Vermehren -- Secret of my desire : gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia. |
| Subject |
Advertising.
|
| Added Author |
Frith, Katherine Toland.
|
| ISBN |
0820437557 |
|
