Differentiate or die / Jack Trout with Steve Rivkin -- Lateral marketing / Philip Kotler and Fernando Trias de Bes -- Popcorn report / Faith Popcorn -- Relationship marketing / Regis McKenna -- Networking with the affluent / Thomas Stanley -- Relentless / Johny K. Johansson and Ikujiro Nonaka -- One to one future / Don Peppers and Martha Rogers -- Up the loyalty ladder / Murray Raphel and Neil Raphel -- Scoring points / Clive Humby and Terry Hunt with Tim Phillips -- How to drive your competition crazy / Guy Kawasaki -- Crossing the chasm / Geoffrey A. Moore -- Unleashing the killer app / Larry Downes and Chunka Mui -- Anatomy of buzz / Emanuel Rosen -- Purple cow / Seth Godin -- Don't think pink / Lisa Johnson and Andrea Learned -- Discipline of market leaders / Michael Treacy and Fred Wierserna -- Renovate before you innovate / Sergio Zyman.
