| Description |
247 p. : ill. (chiefly col.) ; 26 cm. |
| Note |
Includes index. |
| Contents |
The designer as chef -- How to use this book -- Basic techniques -- Preliminary prep -- Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts -- Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions. |
| Subject |
Graphic arts -- Handbooks, manuals, etc.
|
|
Commercial art -- Handbooks, manuals, etc.
|
| ISBN |
9781592535477 |
|
159253547X |
|
