| Edition |
First edition. |
| Description |
1 online resource (xv, 179 pages) |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
| Series |
Digital and social media marketing and advertising collection, 2333-8830 |
|
Digital and social media marketing and advertising collection. 2333-8830
|
| Bibliography |
Includes bibliographical references (pages 155-172) and index. |
| Contents |
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy. |
| Note |
Title from PDF title page (viewed on January 26, 2015). |
| Subject |
Internet -- Access control.
|
|
Teleshopping.
|
|
Computer security.
|
|
Data protection.
|
| Indexed Term |
Privacy |
|
Information Exchange |
|
Technology |
|
Privacy Harms and Protections |
|
Future of Privacy |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781606498484 |
| ISBN |
9781606498484 paperback |
|
9781606498491 (electronic bk.) |
|
