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Author Rowles, Daniel, author.

Title Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

Publication Info. London ; New York, NY : Kogan Page, 2018.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition Second edition.
Description 1 online resource (xiv, 218 pages).
text txt rdacontent
computer n rdamedia
online resource nc rdacarrier
Note Revised edition of the author's Digital branding, 2014.
Bibliography Includes bibliographical references and index.
Contents Digital branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
Note Description based on online resource; title from digital title page (viewed on February 01, 2018).
Subject Internet marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Branding (Marketing) (OCoLC)fst01743755
Internet marketing. (OCoLC)fst00977272
Genre/Form Electronic books.
ISBN 9780749481681 (electronic bk.)
0749481684 (electronic bk.)
9780749481698 paperback alkaline paper

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