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Author Chen, Peter (Peter John)

Title Electronic engagement : a guide for public sector managers / Peter Chen.

Imprint Canberra : ANU E Press, 2007.

Copies

Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
data file rda
Bibliography Includes bibliographical references and index.
Contents 1. Introduction: An Information Age Democracy? -- Who is this Guide For? -- The Challenges of Engagement -- An Expanding Policy Role for Public Sector Managers -- The Information Society and its Implications -- 2. Definitions, Distinctions and Approaches to eEngagement -- eDemocracy: A Conceptual Typology for Public Sector Managers -- eEngagement as a Managerial Activity -- Three Management Approaches -- Active Listening -- Cultivating -- Steering -- Relationship Between the Three Approaches -- eEngagement and Electronic and Online Service Delivery -- eGovernment Catalysts for eEngagement -- Difficulties and Tensions -- The Digital Divide: An Absolute Barrier? -- Nature of the Divide -- Implications of the Divide -- Beyond the 'One Divide' -- 3. Designing the Right Approach -- Key Decisions -- What is the Issue(s)? -- Who is the Audience(s)? -- Consultation versus Collaboration -- Implications of the Continuum -- Reconceptualising Consultation and Collaboration -- Setting Objectives -- Degree of Interactivity -- Choosing the Right Channel(s) -- Concept Development Approach -- Managing Identity Issues -- Desirability of Identification -- Technical Aspects of Identification -- 4. Implementation -- Stakeholder Buy-in -- Developing an Engagement Plan -- Managing Technical Implementation -- Determining the Software Feature Set -- Who Governs? Technical, Administrative, or Political -- Make or Buy? -- Do we Need New Tools at All? -- Purchase Point Considerations -- Proprietary versus Open Source -- Low Tech versus High Tech -- Generating Compelling Content -- Compelling Content versus Eyecandy -- Promotion and Recruitment -- Conventional Advertising and Promotional Approaches -- The Power of Social Networking (and its Limitations) -- Managing Risk -- Security -- Moderation -- 5. Concluding the Process -- The Importance of Evaluation -- Approaching Evaluation for eEngagement -- Pitfalls to Avoid -- What to Consider in Effective Assessment -- Closeout Processes -- Document Process and Outcomes -- Feedback -- Feedback Over Time -- No Closeout: The Eternal Community.
Summary "This guide (written for managers who have an interest in expanding their approach to public engagement, rather than IT professionals) assesses the value that new communications and computing technology can bring to interactions with a range of potential stakeholders."--Publisher's description.
Subject Business communication.
Digital communications.
Web sites -- Design.
Information resources management.
POLITICAL SCIENCE -- Essays.
Business communication. (OCoLC)fst00842419
Digital communications. (OCoLC)fst00893634
Information resources management. (OCoLC)fst00972603
Web sites -- Design. (OCoLC)fst01173252
Communication studies.
Interdisciplinary studies.
Reference, information and interdisciplinary subjects.
Genre/Form Electronic books.
Electronic books.
Note CIP title: E-engagement
ISBN 9781921313103 (electronic bk.)
1921313102 (electronic bk.)
1921313102
Standard No. AU@ 000041372338
AU@ 000043554181
AU@ 000051581162
AU@ 000060580799
GBVCP 1008650714

 
    
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