Old attitudes -- Anti-culture at public expense / Russell Kirk -- Popular culture: notes toward a definition / Ray B. Browne -- Changing concepts. One culture and the new sensibility / Susan Sontag -- Confessions of an ex-elitist / Marshall Fishwick -- Expanding awareness. Notes toward an aesthetic of popular culture / John G. Cawelti -- The western. Origins of the western / Richard Etulain -- The detective story. The shape of crimes to come / Frank D. McSherry, Jr. -- Comics. Shazam! Here comes Captain Relevant / Saul Braun -- Science fiction. Vonnegut's otherworldly laughter / Benjamin DeMott -- Fiction. The concept of formula in the study of popular literature / John G. Cawelti -- Erich Segal as Little Nell: or the real meaning of Love story / Mark Spilka -- Music. The Bacharach phenomenon: a study in popular heroism / Bruce Lohof -- Jesus Christ superstar: a turning point in music / Tom Gearhart -- Jesus Christ superstar / Boris Nelson -- Movies. Bonnie and Clyde / Pauline Kael -- Black consciousness and the contemporary cinema / Charles D. Peavy.