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Author
Jones, John Philip.
Title
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
Imprint
Thousand Oaks, Calif. ; London : Sage, c2004.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xvii, 310 p.
Bibliography
Includes bibliographical references (p. 245-251) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising.
Industrial publicity.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0761927999 (pbk.)
9780761927990
9781452222097 (ebook)
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