Includes bibliographical references (p. 61) and index.
Contents
Big visions and small details -- Swim your own race -- Peddlers -- Building a better mousetrap -- Money makers.
Paul Allen -- America online -- Apple -- Ben Franklin -- Berkshire Hathaway -- Diamond Jim Brady -- Warren Buffett -- CNN -- Andrew Carneige -- Dairy Queen -- Walt Disney -- Disneyland -- Kent Evans -- Big Jim Fisk -- Henry Ford -- Ford Motor Company -- Bill Gates -- John Gates -- Benjamin Graham -- Edward Green -- Hetty Green -- Ned Green -- Sylvia Green -- IBM -- Ub Iwerks -- J.C. Penney -- K-Mart -- Ray Kroc -- MITS -- Dick McDonald -- Mac McDonald -- McDonald's -- Mickey Mouse -- Microsoft -- J.P. Morgan -- Radio Shack -- Alvah C. Roebuck -- Sam's clubs -- Sears, Roebuck, and Co., -- Richard W. Sears -- Snow White and the Seven Dwarfs -- Time Warner -- Ted Turner -- Univac -- Wal-Mart -- Walt Disney World -- Sam Walton -- Rick Weiland.
