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Title
Frontrunners or copycats? [electronic resource] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors).
Imprint
Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2005.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1st ed.
Description
172 p. : ill.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Child consumers -- Congresses.
Young consumers -- Congresses.
Children -- Economic conditions -- Congresses.
Teenagers -- Economic conditions -- Congresses.
Advertising and children -- Congresses.
Advertising and youth -- Congresses.
Genre/Form
Electronic books.
Added Author
Handelshjskolen i Kbenhavn. Center for Marketing Communication.
ProQuest (Firm)
ISBN
9788763001359
8763001357
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