English translation of: Le geomarketing : methodes et strategies du marketing spatial published by Hermes Science/Lavoisier in 2002.
Bibliography
Includes bibliographical references and index.
Contents
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.