| Description |
xxi, 369 p. : ill. ; 24 cm. |
| Series |
LEA's communication series
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Peddling desire : sex and the marketing of media and consumer goods / Tom Reichert and Jacqueline Lambiase -- Using sex to sell movies : a content analysis of movie trailers / Mary Beth Oliver and Sriram Kalyanaraman -- Seduction, shock, and sales : research and functions of sex in music video / Julie Andsager -- Voluptuous vixens and macho males : a look at the portrayal of gender and sexuality in video games / Stacy L. Smith and Emily Moyer-Guse -- Sex and the marketing of contemporary consumer magazines : how men's magazines sexualized their covers to compete with Maxim / Jacqueline Lambiase and Tom Reichert -- From sideline to centerfold : the sexual commodification of female sportscasters / Jamie Skerski -- Selling Spanish-Language programming : a comparison of sex and gender in Univision and NBC promotional announcements / Jami A. Fullerton and Alice Kendrick -- Sexual content of television commercials watched by early adolescents / Carol J. Pardun and Kathy Roberts Forde. |
|
Sexually oriented appeals on the internet : an exploratory analysis of popular mainstream web sites / Artemio Ramirez, Jr. -- Taste matters : bikinis, twins, and catfights in sexually oriented beer advertising / Jason Chambers -- From Polo to provocateur : (re)branding Polo/Ralph Lauren with sex in advertising / Tom Reichert and Tray LaCaze -- Where are the clothes? The pornographic gaze in mainstream American fashion advertising / Debra Merskin -- Logic of pornography in digital camera promotion / Jonathan E. Schroeder and Pierre McDonagh -- Erotic encounters : female employees and promotional activities / Jacqueline Lambiase -- Fetishization of people and their objects : using lovemaps to view "style" from the New York Times Magazine / Stephen J. Gould -- Race and gender in advertising : a look at sexualized images in prime-time commercials / Dana E. Mastro and Susannah R. Stern -- "Getting a bit of the other" : sexualized stereotypes of Asian and black women in Planned Parenthood advertising / Diane Susan Grimes -- Homoeroticism in advertising : something for everyone with androgyny / Gary Soldow -- Searching for love and sex : a review and analysis of mainstream and explicit personal ads / Larry Lance. |
| Subject |
Sex in advertising.
|
|
Sex in mass media.
|
| Added Author |
Reichert, Tom.
|
|
Lambiase, Jacqueline.
|
| ISBN |
0805850902 (casebound : alk. paper) |
|
