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Author
Levinson, Jay Conrad.
Title
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Imprint
Boston : Houghton Mifflin, 1994.
Connect to
Connect to https://catdir.loc.gov/catdir/description/hm021/94003957.html
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Status
Axe 2nd Floor Stacks
659.1 L578g 1994
---
Available
Description
xi, 283 p. ; 23 cm.
Subject
Advertising -- Cost effectiveness.
Small business -- Management.
ISBN
0395687187 (pbk.) : $11.95
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