| Description |
xv, 272 p. ; 24 cm. |
| Note |
Includes index. |
| Contents |
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond. |
| Subject |
Marketing.
|
|
Advertising.
|
| Added Author |
Lautenslager, Al.
|
| Added Title |
Guerrilla marketing in thirty days |
| ISBN |
1932531297 |
|
9781932531299 |
| Standard No. |
IG# 1932531297 |
|
YDXCP 2136910 |
|
NLGGC 268834288 |
|
NZ1 8962387 |
|
NZ1 8886285 |
|
AU@ 000026288490 |
|
