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Author
Weinstein, Art.
Title
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
Publication Info.
New York : Haworth Press, [2004]
2004
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Third edition.
Description
1 online resource (260 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Haworth series in segmented, targeted, and customized marketing
Note
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Bibliography
Includes bibliographical references pages (225-232) and index.
Contents
part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
Note
Description based on print version record.
Subject
Market segmentation.
Psychographics.
Genre/Form
Electronic books.
Added Author
Weinstein, Art.
Market segmentation.
Other Form:
Print version: Weinstein, Art. Handbook of market segmentation : strategic targeting for business and technology firms. New York : Haworth Press, [2004] xviii, 241 pages ; 23 cm. Haworth series in segmented, targeted, and customized marketing 9780789021564 (DLC) 2003023392
ISBN
0789021560 (alk. paper)
0789021579 (soft : alk. paper)
9780789021564
9780203862483 (electronic bk.)
Available items only