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Title |
Principles of advertising & IMC / Tom Duncan. |
|
Imprint |
Chicago, IL : McGraw-Hill/Irwin, c2005. |
|
Edition |
2nd ed. |
Description |
xxvii, 774 pages : color illustrations ; 29 cm. |
Series |
The McGraw-Hill/Irwin series in marketing |
|
The McGraw-Hill/Irwin series in marketing.
|
Bibliography |
Includes bibliographical references and index. |
Note |
Revision of: IMC / Tom Duncan. 1st ed. 2002. |
Subject |
Branding (Marketing)
|
Added Author |
Duncan, Tom (Thomas R.).
IMC.
|
Added Title |
Principles of advertising and IMC |
ISBN |
0072537744 (alk. paper) |
|
9780072537741 (alk. paper) |
|
0071111182 (international : alk. paper) |
|
9780071111188 (international : alk. paper) |
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