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Title
Deliberate lookalikes purchase behaviour : past, present and future research / guest editors, Nebojsa Davcik [and three others].
Publication Info.
[Place of publication not identified] : Emerald Publishing, 2019.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
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Description
1 online resource (73 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Journal of Product and Brand Management ; Volume 28, Number 6
Note
Description based on print version record.
Subject
Branding (Marketing) -- Management.
Genre/Form
Electronic books.
Added Author
Davcik, Nebojsa, editor.
Other Form:
Print version: Deliberate lookalikes purchase behaviour : past, present and future research. [Place of publication not identified] : Emerald Publishing, 2019 73 pages Journal of Product and Brand Management ; Volume 28, Number 6 9781839095689
ISBN
9781839095689
9781839095696 (e-book)
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