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Print Material
Author Marder, Eric, 1925-

Title The laws of choice : predicting customer behavior / Eric Marder.

Imprint New York, N.Y. : Free Press, c1997.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 M334l    ---  Available
Description xvi, 448 p. : ill. ; 24 cm.
Note Includes index.
Subject Consumer behavior.
Consumers -- Attitudes.
Motivation research (Marketing)
ISBN 0684835452

 
    
Available items only