| Description |
xviii, 457 p. : ill. ; 29 cm. |
| Bibliography |
Includes bibliographical references (p. 431-434) and index. |
| Contents |
Pt. I. Overview of political campaigns. Election campaigns in the United States ; Evolution of political campaigns / Paul S. Herrnson -- pt. II. Laws and regulations governing campaigns. Laws governing suffrage / Barry C. Burden -- Voting and ballots / David C. Kimball -- Nomination politics : primary laws and party rules / Marni Ezra -- Overview of campaign finance law / Anthony Corrado -- pt. III. Voters and voting. Overview of the electorate and party identification / Peter F. Galderisi -- Voter turnout and vote choice / David E. Campbell -- pt. IV. The players. Candidates / Cherie D. Maestas and Cynthia R. Rugeley -- Campaign organization and political consultants / Stephen K. Medvic -- Political parties / Raymond J. La Raja -- Interest groups / Peter L. Francia -- Media / David A. Jones -- pt. V. Campaigning. Strategic and tactical decisions in campaigns / David Dulio -- Campaigning for cash / Clyde Wilcox -- Polling and research / Robert M. Eisinger -- Campaign communications / Amy E. Jesperson -- Debates / Nathan S. Bigelow -- Voter mobilization / Jan E. Leighley and Tetsuya Matsubayashi. |
|
pt.VI. Specific campaigns. Presidential campaigns / Richard S. Conley -- U.S. House campaigns / Paul S. Herrnson and Peter L. Francia -- U.S. Senate campaigns / Nicol C. Rae -- Gubernatorial campaigns / Gary F. Moncrief -- State House and local office campaigns / Gary F. Moncrief and Peverill Squire -- Judicial elections / Roy A. Schotland -- Initiatives and referena / Eric R.A.N. Smith -- pt. VII. Campaign reform. Reform / Paul S. Hernson. |
| Subject |
Electioneering.
|
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Electioneering -- Law and legislation.
|
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Elections.
|
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Voting.
|
| Added Author |
Herrnson, Paul S., 1958-
|
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Campbell, Colton C., 1965-
|
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Ezra, Marni, 1969-
|
|
Medvic, Stephen K.
|
| ISBN |
1568028768 (hc : alk. paper) |
|
