| Description |
xii, 201 pages : illustrations ; 26 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references. |
| Language |
Text in English. |
| Summary |
Attitudes toward outreach vary. Some librarians focus on marketing and advertising; others on relationship building with their constituents; still others focus on fun events to coax people into their facility. The essays in this casebook describe and address universal problems that all librarians face when attempting to produce successful outreach by providing creative and reproducible solutions -- adapted from introduction. |
| Contents |
Part 1. Starting strategies. Chapter 1. Planning and organizing an environmental scan / Barbara S. Petersohn -- Chapter 2. Smart steps to building your image / Brianna H. Marshall and Cameron Cook -- Chapter 3. Build your own outreach technology toolkit / Bonnie Lafazan and Jessica Kiebler -- Chapter 4. Using content marketing to reach elusive populations / Robin O'Hanlon and Gali Halevi -- Chapter 5. Practical website usability testing / Kathleen Phillips -- Chapter 6. Actively engaging with patrons on social media / Kelley Cotter and Sara Baron -- Chapter 7. Graphic design on a shoestring budget / Natalie Currie and Susan Urban -- Chapter 8. Strategy, intentionality, and impact: a purchasing plan for library promotional swag / Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire -- Part 2. Programming and event planning. Chapter 9. Hosting a library de-stress week / Kaela Casey and Laura M. Worden -- Chapter 10. "Meet, greet, and eat" outreach: developing a library fair for faculty and staff / Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill -- Chapter 11. Hosting a game night in an academic library / Jeffrey Henry -- Chapter 12. "Take a paws" with therapy dogs and make it a howling success / Peggy A. Pritchard -- Chapter 13. Student performances in found spaces: Shakespeare in the library / Natalie Lopez -- Chapter 14. Prepare a picture perfect (wiki)pedia editing party / Alena Principato and Rebecca B. Vargha -- Chapter 15. Traveling exhibitions as catalysts for community engagement / Patricia Tuohy and Melanie Welch -- Part 3. Outreach to select populations. Chapter 16. Libpocalypse: a research activity for first-year students / Jessica Long and Jennifer Hicks -- Chapter 17. Library outreach during Disability Awareness Month / Natalie Lopez -- Chapter 18. Creating an inclusive and empowered graduate and professional student community through the library / Michael Courtney and Erika L. Jenns -- Chapter 19. Copyright for creators: bridging law and practice / Carla-Mae Crookendale, Hillary Miller, and Sue Robinson -- Chapter 20. Active learning in special collections: a student-curated physical exhibit project / Lindsay Schettler. |
| Subject |
Library outreach programs.
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Library outreach programs -- United States -- Case studies.
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Library outreach programs. (OCoLC)fst00997869
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United States. (OCoLC)fst01204155
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| Genre/Form |
Case studies. (OCoLC)fst01423765
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| Added Author |
Sittler, Ryan L., editor.
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Rogerson, Terra J., editor.
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| ISBN |
9780838948736 (paperback) |
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0838948731 (paperback) |
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