Edition |
2nd ed. |
Description |
xvii, 413 p. : ill. ; 24 cm. |
Note |
Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. |
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"Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket. |
Bibliography |
Includes bibliographical references and index. |
Contents |
PT. 1. THE NATURE OF BUSINESS STRATEGY -- Strategic and natural competition / Bruce D. Henderson (1980) -- PT. 2. THE DEVELOPMENT OF BUSINESS STRATEGY -- FOUNDATIONS -- The experience curve reviewed : history / Bruce D. Henderson (1973) -- The experience curve reviewed : why does it work? / Bruce D. Henderson (1974) -- The experience curve reviewed : price stability / Bruce D. Henderson (1974) -- The pricing paradox / Bruce D. Henderson (1970) -- The market-share paradox / Bruce D. Henderson (1970) -- More debt or none? / Bruce D. Henderson (1972) -- The rule of three and four / Bruce D. Henderson (1976) -- The product portfolio / Bruce D. Henderson (1970) -- The real objectives / Bruce D. Henderson (1976) -- MILESTONES -- Life cycle of the industry leader / Bruce D. Henderson (1972) -- The evils of average costing / Richard K. Lochridge (1975) -- Specialization or the full product line / Michael C. Goold (1979) -- Stalemate : the problem / John S. Clarkeson (1984) -- Business environments / Richard K. Lochridge (1981) -- Revolution on the factory floor / Thomas M. Hout and George Stalk Jr. (1982) -- Time : the next source of competitive advantage / George Stalk Jr. (1988) -- Competing on capabilities : the new rules of corporate strategy / George Stalk Jr., Philip B. Evans, and Lawrence E. Shulman (1992) -- Strategy and the new economics of information / Philip B. Evans and Thomas S. Wurster (1997) -- Collaboration rules / Philip Evans and Bob Wolf (2005) -- |
Summary |
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Dust jacket. |
Subject |
Strategic planning.
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Competition.
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Boston Consulting Group.
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Added Author |
Stern, Carl W.
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Deimler, Michael S.
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Boston Consulting Group.
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Added Title |
On strategy |
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Perspectives on strategy.
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ISBN |
0471757225 (alk. paper) |
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9780471757221 |
Standard No. |
NLGGC 296352608 |
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YDXCP 2388952 |
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NZ1 10805537 |
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AU@ 000040657055 |
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