Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Print Material
Author Ariely, Dan.

Title Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

Imprint New York, NY : Harper, c2009.

Copies

Location Call No. OPAC Message Status
 Eureka Non-Fiction  330 Ari    ---  Available
Edition Rev. and expanded ed.
Description xxii, 349 p. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. Truth about relativity : why everything is relative, even when it shouldn't be -- ch. 2. Fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- ch. 3. Cost of zero cost : why we often pay too much when we pay nothing -- ch. 4. Cost of social norms : why we are happy to do things, but not when we are paid to do them -- ch. 5. Influence of arousal : why hot is much hotter than we realize -- ch. 6. Problem of procrastination and self-control : why we can't make ourselves do what we want to do -- ch. 7. High price of ownership : why we overvalue what we have -- ch. 8. Keeping doors open : why options distract us from our main objective -- ch. 9. Effect of expectations : why the mind gets what it expects -- ch. 10. Power of price : why a 50-cent aspirin can do what a penny aspirin can't -- ch. 11. Context of our character, part 1 : why we are dishonest, and what we can do about it -- ch 12. Context of our character, part 2 : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? -- Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences -- Thanks -- List of collaborators -- Notes -- Bibliography and additional readings -- Index.
Summary An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Subject Decision making.
Economics -- Psychological aspects.
Consumer behavior.
Irrationaliteit
Besluitvorming
Added Title Predictably rationl.
ISBN 9780061353246

 
    
Available items only