| Description |
xxiii, 195 p. : ill., port. |
| Note |
Includes index. |
| Contents |
Introduction : learn to care about information -- Rebooting IT. Starting up ; Planning with Sandi ; Web services -- Information initiatives. The CRM application ; The Web site ; The intranet ; Knowledge central -- The grand flop. The digerati rebel ; Knowledge central tanks ; Marketing defects ; The end draws near -- Strategy upgrade. Attitude hot swap ; Alpha design ; Beta design ; A rolling release -- Know what information is. Information is simple but subtle ; Electronic information is still information ; eBusiness is still business -- Know why information matters. Information persuades ; Match the "I" and the "T" ; Sort out information from data -- Own information. Take charge ; Perform for the board ; Make long-term plans ; Have an information perspective ; Be at the center ; Stand up for information -- Know the goals. Defining and selecting goals ; What to know about a goal -- Create an enterprise strategy. You want systems but you need strategy ; Problem and solution space ; Value information ; Aim as high as is feasible ; Make strategy statements ; A sample strategy statement ; A simple strategy statement exercise ; Go top-down and bottom-up -- Devolve ownership. Shift strategy ownership ; Shift audience ownership ; Shift information ownership -- Engage intelligently. Break the IT deadlock ; Proactively approach groups ; Form a value proposition ; Form a key person plan ; Form an education plan ; Chart engagement tactics -- Move management forward. Transcend the print mentality ; Transcend the Web mentality ; Respect the wisdom of traditional publishers ; Create authors ; Use editors ; Be librarians -- Do less. Don't just centralize information ; Manage the least amount of information ; Don't control information--manage it ; Own the management, not the information ; Balance central and peripheral resources -- Set the tone of the department. Don't default leadership to the professionals ; Design from multiple angles ; Destroy the myth of future returns and general solutions ; Destroy the myth of full automation -- Build an information practice. Set department strategy ; Continually craft tactics ; Cultivate key skills ; Create a repeatable process -- Lead information projects. Lead, don't practice ; Boot up a strategic project evaluation process ; Review your project portfolio ; Reign in scope ; Establish project checkpoints ; Originate projects -- Conclusion : be the information guys. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Chief information officers.
|
|
Information technology -- Management.
|
|
Leadership.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
0910965781 |
|
9780910965781 |
|
9781937290771 (electronic bk.) |
|
