Institutional renewal: what the corporate model can't tell you / Ralph M. Davis -- Marketing / Robert N. Maust -- Business in the college business office / Anthony D. Birch -- The management of conflict / M.J. Williams, Jr. -- Capital budgeting: a small-college system / Stephen F. Harran, Jr. -- Making tax-exempt capital financing work / Richard E. Kavanagh -- Computerized systems: centralized or decentralized / Linda Ludington Seitz -- Can we choose a management style / Thomas O. James -- Corporate culture-college culture / Warren Bryan Martin.