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Title
Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.
Imprint
Aldershot, England : Burlington, VT : Ashgate, c2006.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xii, 275 p. : ill.
Series
New perspectives in marketing
New perspectives in marketing series.
Bibliography
Includes bibliographical references (p. [265]-268) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Consumer behavior.
Market segmentation.
Marketing -- Social aspects.
Genre/Form
Electronic books.
Added Author
Rao, C. P.
ProQuest (Firm)
ISBN
0754643263 (alk. paper)
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