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Title
Marketing and the common good [electronic resource] essays from Notre Dame on societal impact / edited by Patrick E. Murphy and John F. Sherry, Jr.
Imprint
Oxfordshire, England ; New York : Routledge, c2014.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (xxii, 328 p.)
Bibliography
Includes bibliographical references at the end of each chapters and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Note
Description based on online resource; title from title page (ebrary, viewed August 12, 2013).
Subject
Marketing -- Moral and ethical aspects.
Social marketing.
Genre/Form
Electronic books.
Added Author
Murphy, Patrick E., 1948-
Sherry, John F., Jr.
ProQuest (Firm)
ISBN
9780415828826
9780203366301 (electronic bk.)
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