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| Title |
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. |
|
| Imprint |
Boston : Houghton Mifflin, c1987. |
|
| Edition |
5th ed. |
| Description |
xxx, 766 p. : ill. (some col.) ; 26 cm. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Marketing.
|
| Added Author |
Ferrell, O. C.
|
| ISBN |
0395357101 |
|
