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Title
Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
Publication Info.
[Bradford, West Yorkshire, England] : Emerald, [2015]
2015
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (115 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Marketing Intelligence & Planning, 0263-4503 ; Volume 33 Number 2
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Subject
Branding (Marketing)
Business communication.
Corporate image.
Corporations -- Public relations.
Genre/Form
Electronic books.
Added Author
Lim, Ming, editor.
Machado, Joana Cesar, editor.
Iglesias, Oriol, editor.
Other Form:
Print version: Brand, identity and corporate reputation. [Bradford, West Yorkshire, England] : Emerald, c[2015] approximately 115 pages Marketing Intelligence & Planning ; Volume 33 Number 2 9781784419431
ISBN
9781784419431
9781784419448 (electronic bk.)
Available items only
