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Author
King, Stephen, 1931-2006.
Title
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
Imprint
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xliii, 351 p. : ill.
Note
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Branding (Marketing) -- Management.
New products.
Brand name products.
Advertising -- Management.
Marketing research.
Genre/Form
Electronic books.
Added Author
Lannon, Judie.
Baskin, Merry.
ProQuest (Firm)
ISBN
9780470517918 (cloth : alk. paper)
0470517913 (cloth : alk. paper)
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