Description |
xi, 497 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Experience curves as a planning tool / P. Conley -- Competitive strategy / M. Porter -- Strategy and structure / A. D. Chandler, Jr. -- Marketing myopia / T. Levitt -- The effective executive / P. F. Drucker -- One more time: how do you motivate employees? / F. Herzberg -- The nature of managerial work / H. Mintzberg -- The human side of enterprise / D. McGregor -- Payoff from product management / B. C. Ames -- A theory of human motivation / A. H. Maslow -- My years with General Motors / A. P. Sloan -- Organizing a worldwide business / G. H. Clee and Wilber M. Sachtjen -- Triad power / K. Ohmae -- Risk analysis in capital investment / D. Hertz. |
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(cont.) Creating shareholders value / A. Rappaport -- Why do mergers miscarry? / J. Kitching -- The American challenge / J. J. Servan-Schreiber -- Quality is free / P. B. Crosby -- Managing our way to economic decline / R. H. Hayes and W. J. Abernathy -- In search of excellence / T. J. Peters and R. H. Waterman, Jr. -- Thrusters and sleepers / PEP Report - Beyond the stable state / D. A. Schon -- The limits to growth / D. H. Meadows -- Small is beautiful / E. F. Schumacher -- Parkinson's law / C. N. Parkinson -- Management and Machie Bono - The sources of invention / J. Jewkes, D. Sawers and R. Stillerman. |
Subject |
Management.
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Added Author |
Strage, Henry M.
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ISBN |
0631183590 (pbk. : alk. paper) : $30.00 |
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063117625X (alk. paper) : $90.00 |
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