| Description |
1 online resource (vi, 46 p.) : col. ill. |
| Series |
NREL/TP ; 6A2-46581 |
|
NREL/TP ; 6A2-46581.
|
| System Details |
Full text available via Internet in .pdf format. Adobe Acrobat Reader required. |
| Note |
Title from title screen (viewed Sep. 10, 2009). |
|
"September 2009." |
| Summary |
Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations. |
| Bibliography |
Includes bibliographical references (p. 33-34). |
| Type Of Report |
Technical report. |
| Funding |
Contract no. DE-AC36-08-GO28308 ; prepared under Task No. SAO9.3004. |
| Subject |
Renewable energy sources -- Environmental aspects -- Marketing.
|
|
Green marketing.
|
|
Electric utilities.
|
| Added Author |
Kreycik, Claire.
|
|
Friedman, Barry.
|
|
National Renewable Energy Laboratory (U.S.)
|
| Gpo Item No. |
0430-P-03 (online) |
| Sudoc No. |
E 9.16:NREL/TP-6 A 2-46581 |
|
