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| Title |
New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills. |
|
| Imprint |
New York, N.Y. : International Business Press, c2003. |
|
| Description |
xxiv, 219 p. ; 22 cm. |
| Bibliography |
Includes bibliographical references (p. 209) and indexes. |
| Subject |
New products.
|
| Added Author |
Mills, William R.
|
| ISBN |
0789015676 (soft) |
|
0789015668 (alk. paper) |
|
