| Description |
xviii, 157 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 149-152) and index. |
| Contents |
Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & OP and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Looks-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Prelaunch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. |
| Subject |
New products -- Forecasting -- Methodology.
|
|
Product management.
|
| ISBN |
0765616092 (cloth : alk. paper) |
|
9780765616098 (cloth : alk. paper) |
| Standard No. |
YDXCP 2373520 |
|
IG# 0765616092 |
|
NLGGC 292285930 |
|
NZ1 10699659 |
|
