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Author
Crawford, C. Merle (Charles Merle), 1924-2012.
Title
New products management / C. Merle Crawford.
Imprint
Homewood, IL : Irwin, c1991.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.575 C856n 1991
---
Available
Edition
3rd ed.
Description
xxi, 564 p. : ill. ; 24 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references (p. 552-554) and index.
Subject
New products -- Management.
ISBN
0256082073
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