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| Title |
New product development and delivery [electronic resource] : ensuring successful products through integrated process management / Dale Brethauer. |
|
| Imprint |
New York : AMACOM, c2002. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
xvi, 192 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
New products -- Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
0814407137 |
|
