| Description |
viii, 88 p. ; 24 cm. |
| Series |
New directions for higher education ; no. 21 |
|
New directions for higher education ; no. 21.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The role of academic programs in institutional marketing / John Anthony Brown -- Identifying and expanding the desirable student pool / Herbert C. Mudie -- Courting the prospective student / William H. Turner -- Marketing financial aid / Thomas Huddleston, Jr., Burt F. Batty -- The administration of admissions / Clifford C. Campbell -- A marketing case history profile / Margaret C. Weirick -- Marketing : a synthesis of institutional soul-searching and aggressiveness / David W. Barton, David R. Treadwell, Jr. |
| Subject |
Universities and colleges -- United States -- Admission.
|
| Added Author |
Barton, David Walker, 1924-
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