Includes bibliographical references (p. [146]-184) and index.
Contents
Figures -- Tables -- Preface -- 1. Public opinion and theories of presidential leadership -- 2. Bringing the permanent campaign to the White House : staffing the poll apparatus -- 3. Connecting poll data to presidential needs -- 4. The adversarial presidency : using the polls to define "us and them" -- 5. The policy cycle meets the permanent campaign -- 6. Winning the permanent campaign? -- 7. Crises and polls : a match made in heaven -- 8. Conclusions : the public and a public opinion presidency -- Notes.
