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| Title |
Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien. |
|
| Imprint |
Los Angeles : Sage Publications, 2008. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
2nd ed. |
| Description |
xiii, 322 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Chien, Charles S.
|
|
ProQuest (Firm)
|
| ISBN |
9780761971788 (cased) |
|
9780761971795 (paper) |
|
